T2 Systems today announced its new brand strategy designed to reflect its position as a leader of parking technology solutions in North America. The updated brand—which includes a new logo, marketing collateral, and positioning—will debut on June 4, 2018 at the IPI Conference & Expo and ultimately appear across all customer experience platforms.

The new brand strategy captures T2’s long-standing commitment to providing the most reliable and innovative technology solutions in the parking and transportation industry.

“Refreshing our brand strategy coincides with our continued growth,” said Adam Blake, CEO of T2. “We’re approaching 25 years as a company, and we’ve evolved considerably since our founding. Elevating our brand is a way to reflect our position and better communicate our story in the market.”

“That said, it’s important to note that we’re not abandoning our roots. The new strategy is informed by our history as a company. We’re still us, just better,” Blake added.

The new brand strategy was the result of a thorough strategy, creative, and design process.

“The goal is to provide enhanced clarity and consistency in our messaging to our T2 community of customers, partners, and employees,” said Terri Taylor, VP, Marketing & Corporate Communications at T2. “The visual components, in particular, give us a more modern, clean look.”

Learn more about T2’s reliable and innovative parking solutions at T2’s website.

About T2 Systems

T2 Systems is the largest parking technology provider in North America, with more than 24 years in the parking management industry and currently serving thousands of parking professionals. T2 integrates the best people, processes, and technology for powerful, high performance, and secure parking solutions. Its open technology and processes are used to manage more than 200 million parking transactions for over 2 billion dollars annually across all 50 states and 10 provinces in Canada. For more information about T2 Systems, visit www.www.t2systems.com.